Identity / Automotive retail

Alba Cars. A system beyond the logo.

An identity system documented in a 42-page guide, with practical rules and applications for everyday use.

The brief

Create a consistent visual language for an automotive brand, with guidance that can carry across sales materials, stationery and campaigns.

Our contribution

Identity, brand book and usage guidelines, followed by campaign applications and animated banners. The original guide documents the system in detail.

The solution

Logo variations, spacing rules, typography and colour are brought together with examples of business cards, campaign layouts and branded materials.

Delivered

A 42-page brand guide and a set of identity applications. The six original spreads below show both the rules and how they translate into finished design.

Alba Cars brand guidelines: Primary logo on light and dark backgrounds
Primary logo on light and dark backgrounds · Original guide, page 14
Alba Cars brand guidelines: Clear space and proportions
Clear space and proportions · Original guide, page 17
Alba Cars brand guidelines: Colour palette
Colour palette · Original guide, page 25
Alba Cars brand guidelines: Typography
Typography · Original guide, page 26
Alba Cars brand guidelines: Business card applications
Business card applications · Original guide, page 31
Alba Cars brand guidelines: Campaign layouts
Campaign layouts · Original guide, page 37

42 pages of practical identity guidance. Six original spreads show the rules and application mockups.

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