04 — How we work

Five steps, always the same

Discovery, design, development, launch describes a schedule, not a point of view. This is what actually happens — and which engagement covers it.

  1. 01

    Find

    Who buys, who almost buys, and what the competition already owns.

    • Category audit
    • Interviews
    • Audience map
    Positioning Sprint
  2. 02

    Define

    One idea, one sentence, repeatable from memory. If it needs a paragraph, it is not finished.

    • Positioning
    • Brand idea
    • Messaging
    Positioning Sprint
  3. 03

    Shape

    Marks, type, colour, art direction and voice — every element chosen because it carries the idea.

    • Identity
    • Brand book
    • Voice
    Brand System
  4. 04

    Build

    Website, film, social and print. The system decides what gets made; the making does not redesign the system.

    • Website
    • Film
    • Campaign
    Brand System
  5. 05

    Evolve

    New products, markets and channels extended from the same system, month after month.

    • Retainer
    • Extension
    • Review
    Brand Partner
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